This is by far my favorite lip balm. I found that a lot of the waxy store-bought lip balms (even expensive natural ones) just sit on top of my lips, but this one actually soaks in, and makes my skin softer. I like the extra creamy consistency. My only wish is that they repackage a few of these into a blue "Dad 4 Life" tube. My husband loves this too, but feels weird with the current packaging. You could probably double the sales by reaching all the dads out there too :)